JNOUBI

WEAVING A SUSTAINABLE FUTURE

Jnoubi (“my South” in Arabic) is a project in the South of Lebanon that provides opportunities for young, marginalized Bedouin & Gypsy women to learn new skills, create beautiful jewelry, and have an honorable income for their families. I had the amazing opportunity to work on all areas of the project, from business development to brand building.

BRAND DEVELOPMENT

  • Brand Architecture & Strategy
  • Business Plan & Project Development
  • Corporate Identity
  • Fashion Photoshoot
  • Fundraising & Communication Strategy
  • Marketing Consulting
  • Website Development
  • Social Media Development

PROJECT

Jnoubi is a nonprofit that is changing the South of Lebanon, one girl at a time. Having started in 2012, they were doing their best to work with as many girls as possible, teaching them a trade, while providing an income that would help their families.

Nonetheless their business strategy was still lacking, relied on the goodwill of organizations and they did not have a clear plan to be fully self-sustainable.

This started a long and meticulous 6 month process where structures and strategies were placed, starting with a business plan, stock restructuring, pricing and planning future collections.

Furthermore, a new, fresh and attractive brand was created that would extend to every aspect of the organization. From logo to packaging, website & e-commerce, business cards, fashion catalogue and photoshoot, etc.. A number of promotional elements were also created to further solidify Jnoubi’s brand.

Get In Touch

I'd love to hear from you! Send me an email, share your thoughts and I'll get back to you.