A Story of Digital & Analogue Content Impact
The "Where Hope Begins" campaign began with a strategic foundation: over 1,200 physical books were distributed to key partners across Brazil's 24 states. As these partners engaged with the content, they started sharing it within their networks—posting about it on social media, recommending it in their churches, and discussing it with their communities. This organic groundswell of interest created momentum for the digital components. When the ebooks, audiobooks, social media assets, video content, and YouVersion Bible Plan were launched, they found an already engaged audience ready to download and share. WhatsApp became a key distribution channel as Brazilians forwarded devotionals to family groups and community chats. The results reflected this integrated approach: pastors incorporated the content into Sunday sermons, individuals started Bible study groups based on the daily devotionals, and one leader transformed the audiobook into a Spotify podcast, sharing that he was "thrilled with this collection."
The campaign's comprehensive approach—spanning physical books, multiple digital formats, strategic partnerships, and community activation—produced CV Brazil's strongest campaign results to date. The 26,923 downloads across all formats, 328,719 YouTube views, 3,419 YouVersion subscriptions, and 3,000+ social media mentions demonstrated reach across multiple touchpoints and platforms. Community feedback consistently emphasized the content quality, with one participant describing it as "deep and uplifting content that responds with wisdom and sensitivity to these current and essential issues." The success lay not just in the numbers, but in creating an ecosystem where physical distribution primed digital engagement, partnerships amplified organic sharing, and diverse content formats met people where they already were—whether reading ebooks, listening to audiobooks, following devotional plans, or sharing posts in their networks.
Key Results & Impact Highlights
Distribution & Downloads
- +27,000 total downloads across all digital formats
- 13,818 ebooks distributed
- 7,021 social media post downloads
- 4,345 video downloads
- 1,739 audiobook downloads
- 1200 books distributed
Reach & Engagement
- 328,719 YouTube video views
- 160,000+ people reached through combined marketing and organic sharing
- 3,000+ social media mentions
- 4,860 new email contacts generated
- 3,419 YouVersion Bible Plan subscriptions
Geographic & Organizational Impact
- 24 out of 26 Brazilian states reached
- 1,000+ physical books distributed
- 23 key organizations engaged
- 78% of organic traffic came through WhatsApp sharing
Campaign Team
Director: Filipe Amado
Production: Jonatas Pontes, Ivan Ramalho, Nicole Leão, and Carol Alves
Script: Bruno Maroni
Photography: Gabriel Chiarastelli
Photography Crew: Gustavo Bô, David Lima, Ezio Sena, Israel Silva, and Romênio dos Santos
Production: Jonatas Pontes, Ivan Ramalho, Nicole Leão, and Carol Alves
Script: Bruno Maroni
Photography: Gabriel Chiarastelli
Photography Crew: Gustavo Bô, David Lima, Ezio Sena, Israel Silva, and Romênio dos Santos
Editing & Post-Production: Ivan Ramalho
Graphic Design: Daniela Zanella
Digital Campaign: Alyne Scarpioni and Pedro Ittner
Partnership Relations: Lucas Murback and Melissa Neves
Revision: Jessica Leoto e Jaqueline Viera
Finance: Vivian Vogel
Graphic Design: Daniela Zanella
Digital Campaign: Alyne Scarpioni and Pedro Ittner
Partnership Relations: Lucas Murback and Melissa Neves
Revision: Jessica Leoto e Jaqueline Viera
Finance: Vivian Vogel
